The recent news of Zillow’s plan to shut down their iBuyer program due to a $328 million loss in the third quarter has heads spinning in the real estate world and on Wall Street.  Sadly, Zillow plans to eliminate 25% of its workforce because of its decision to move away from the practice of purchasing and re-selling homes due to their mismanagement of property price evaluations.  “Fundamentally, we have been unable to predict the future pricing of homes to a level of accuracy that makes this a safe business to be in,” Zillow CEO Rich Barton.

This is a bold statement from a CEO who built their company on a computer algorithm that spits out a home value called, the Zestimate.  A Zestimate is an AVM (Automated Valuation Model).  The product of an automated valuation technology comes from analysis of public record data and computer decision logic combined to provide a calculated estimate of a probable selling price of a residential property.  An AVM generally uses a combination of two types of evaluation, a hedonic model and a repeat sales index.  The results of each are weighted, analyzed, and then reported as a final estimate of value based on a requested date.

Zillow’s iBuyer program sought to find eager home sellers who wanted a quick, no-nonsense sale.  They would present a cash offer based on their algorithm and close on a mutually agreed-upon date.  After closing, Zillow would turn these properties around with some improvements and bring them back to the market.  This is often labeled a “flip”.  The problem was Zillow overpaid for the majority of their purchases which proved that their computer-generated evaluation (AVM) lacks market accuracy.

On average, they re-sold these homes for $80,800 less than what they purchased them for.  Thorough market research that includes touring the subject and neighboring properties, seeking info from other brokers about the terms of recent sales and overall experience helps to determine accurate market conditions in comparison to the swirl of data used to establish the Zestimate.  Computers can’t do this type of in-depth research, nor do they have the instinct to predict shifts in the market, but humans (real estate brokers) can!

Often times when I am talking with potential sellers, their Zestimate (or other AVMs) come up in the overall conversation. I understand why, too. This is information that is relatively easy to access and gives the seller a starting point on the value of their home. Where an AVM can become dangerous is when a consumer thinks it’s the be-all, end-all. Even worse, when a consumer makes a major financial decision solely based on this information. According to Zillow, 39% of all Zestimates in the Seattle metro area are not within 5% of the actual value. In fact, they publish an accuracy report that you can access here.

In October, the median home price in the Seattle Metro area was $850,000. With 39% of all Zestimates not within 5% of the actual value, that is a beginning margin of error of $42,500! Further, they claim that 82% of their Zestimates are within 10% of the actual value, which is a marked difference – up to $85,000. Where AVMs are incomplete is that the basis of their formula is tax records, which in my experience are often inaccurate. Also, and most importantly, an AVM does not take into consideration the condition of the home, the neighborhood, and other environmental impacts such as school district, road noise, and unsightly neighboring homes, to name a few.

So why does the Zestimate exist? Zillow is a publicly-traded company (ZG) and their website is the vehicle to create profit. The Zestimate drives consumers to the website who are often dipping their toes in the pool to see what their home might be worth or searching available homes for sale. When a consumer is searching on Zillow’s website they are surrounded by real estate broker and mortgage broker ads on every page. These real estate brokers and mortgage brokers are paying for that advertising space, which is how Zillow makes its money and why there is a Zestimate. The Zestimate is not a public service, it is a widget to bring eyes to their advertising space which in turn, sells more ads to brokers looking for leads.

The moral of the story is this: use Zillow as one of the many tools in your real estate evaluation and search toolbox. Zillow provides a great starting point and contains a ton of information to whet your palate when embarking on a real estate endeavor. However, we live in a time of information overload and we are overstimulated at best. Nothing beats the evaluation and discernment of a knowledgeable and experienced real estate broker to help you determine accuracy, which will lead to the empowerment of clarity.  At Windermere, we like to call this, The Human Algorithm.

If you are curious about the value of your home in today’s market, please contact me. I can provide an annual real estate review of all of your real estate holdings, and can even dive deep into a complete comparative market analysis if you would find that helpful. It is my goal to help keep my clients informed and empower strong decisions.

Zillow® and Zestimate® are trademarks of Zillow, Inc.

Matthew Gardner is the Chief Economist at Windermere and a sought-after expert on real estate, both locally and across the country. Every quarter, Matthew breaks down the real estate market by region and provides the Gardner Report; you can read this quarter’s full report here.

If you have any questions or curiosity about the current real estate market that you would like to discuss, please reach out. Are you curious about the value of your home, are you contemplating a move, or considering a new purchase? I can help! It is always my goal to help empower my clients to make strong financial decisions and to help them understand how real estate can positively affect their lifestyle.

Embarking on a home purchase in a seller’s market can be intimidating, but it can be done. Long-term price growth confirms that owning a home is a key element to building household wealth. Home equity gained over time is typically the largest asset that contributes to a household’s net worth. Homeownership is not only an investment, but also provides shelter and fits the lifestyle needs of the owner. We have seen many lifestyle-driven moves during the pandemic highlighting the value of location and features for buyers. Also, with the advent of remote work, many buyers have been able to be more flexible in determining their top locations. This has contributed to stronger price growth in suburban and rural locations.

Buyers having a well-thought-out plan is paramount to finding success in today’s market. Partnering with their broker to assess their budget and how it relates to the location(s) and features they desire is the strategic formula that helps a buyer gain clarity. Buyer clarity is what leads a buyer to be able to make a sound decision to offer on a home. If a buyer is not clear, they will not be empowered to make a decision; in turn elongating the process and costing them more money. We have seen intense price growth since the beginning of the year illustrating the cost of waiting. In King County median price is up 16% year-over-year and up 21% in Snohomish County.

The tool that we use to help a buyer determine a productive search for their new home is The Triangle of Buyer Clarity. It is an expert tool for a buyer to help determine the parameters of their home search in order to save them time and money. The relationship between Price, Location, and Features/Condition is paramount in helping a buyer gain clarity and efficiency in their search.

Helping buyers stay focused on the reality of what their budget can afford them by applying The Triangle is an effective tool. For instance, if a buyer is set on a turn-key home that requires minimal updates, they may have to go up in price or further out in location, or both. The sides of The Triangle are often adjusted to make an uneven triangle, resulting in an effective home search and a successful purchase. An equilateral triangle is like a unicorn; buyers often have to adjust at least one side of the triangle to match the market with their ability to perform. Now here’s the geometry lesson: a buyer will often start the process with an equilateral triangle in mind, but will find success with either an isosceles (two equal sides) or a scalene (no equal sides) triangle. The moral of the geometry lesson is we have to be willing to compromise.

Understanding that compromise is OK and that it is actually a tool is when a buyer gains the clarity they need to successfully move forward. This is even further nuanced when two people are buying a home together; the adjustments must be done as a team. A skilled broker is well-versed in helping guide this process and making sure each participant is being heard and hearing each other. At the end of the day, real estate is a relationship business, and effectively curating this process is dependent on trust and care.

Helping buyers find their next home is one of the most joy-filled activities I have the honor of being a part of. It may appear simple, but it is not. The crucial conversations, contemplation, and planning that happen in order to find success are intentional. Taking the time upfront to analyze my buyers’ goals instead of just jumping in the car and starting to look at homes is a responsible part of my process that builds trust and effectively leads to success. It is my goal to help keep my clients well informed in order to empower thoughtful decisions. If you have any questions about the market or you’re ready to dive in, please reach out.

On this episode of “Monday with Matthew,” Matthew analyzes the latest Home Purchase Sentiment Index survey by Fannie Mae which helps us understand how buyers and sellers are feeling about the housing market.